The skills product teams need now: AI, Discovery, and Leadership

Season two is here — and we are focusing on the most important skills

Hey — Adam here.

I just wrapped up a week in London talking with product leaders across industries. And the same themes kept coming up:

• “We want our teams to grow — but there’s no time and we aren’t sure how to.”

• “We know we need to get better at leveraging and building with AI — but we don’t know where to start.”

• “We’re behind on product thinking — and we can’t afford to stay there as everything seems to be moving faster than ever.”

There’s a shift happening: AI is collapsing product development timelines. Feature velocity is rising, and the bar is getting higher. The companies who win in this new era will be those with product teams who know how to build fast, solve the right problems, and place smart bets.

Most don’t — and that’s the gap.

Season Two of Colab’s Live Cohort programs is designed to close it.

Here’s what we’re solving for

There are two big challenges we see over and over again:

1. Too many teams are building fast, but not building smart.
   With the explosion of tools enabling faster shipping, the real risk now is building the wrong things. We help product teams sharpen their discovery skills and intuition to solve the right problems before they invest in shipping.

2. PMs are expected to lead with AI — and most aren’t ready.
   Building AI-powered products requires a new set of skills: evaluating models, collaborating with ML teams, running AI-specific discovery, go-to-market and working with customers. It’s not just about ChatGPT prompts — it’s about building things that work and solve real problems.

That’s why we built our AI Product Management and Product Discovery training cohorts — to help you tackle those challenges head-on. And our Advanced Product Management cohort returns to help experienced PMs become the leaders their teams need.

💸 Early bird ends Sunday, May 25

• Save 15% when you register before Sunday, May 25.

• Teams of 5+? Ask us about group pricing

Program highlights

AI Product Management

Build smarter products — and get better at building them

• Learn how to ship AI-powered features with confidence

• Understand how to evaluate models, collaborate with technical teams, and run AI-first discovery

  → View AI Product Management Program (commencing June in UK, and July in NZ)

Mastering Product Discovery

Find better problems. Validate faster. Avoid feature bloat.

• Build sharper discovery habits

• Use proven frameworks and tools to collaborate, prototype, and test ideas

  → View Mastering Product Discovery Program (commencing June in UK, and July in NZ)

Advanced Product Management

Lead with clarity, even when things get messy

• Align strategy and execution

• Build high-performing teams, influence stakeholders, and scale your leadership

  → View Advanced Product Management Program (commencing August in NZ)

Colab On Demand

Product training at your own pace

• Self-paced product management modules covering influence, discovery, metrics, and more

• Includes AI boosters, real-world activities, and monthly coaching

  → Explore On-Demand Membership

Why join a Colab Cohort?

Colab isn’t for everyone.

If you’re after a library of pre-recorded videos (our On Demand includes lives session) or cookie-cutter templates, there are other places for that. But if you want to build real skills with people who actually ship, in small groups that push you to think sharper and operate better — that’s what we do best.

Our programs are led by experienced product operators. You’ll learn frameworks you can apply the next day, get direct feedback, and become part of a global community of ambitious product folks who are serious about their craft.

That’s why we see a 97% completion rate, an average NPS of 8.7, and teams from companies like Visa, Xplor and Xero keep sending their PMs our way.

If any of this resonates, I’d love to have you join us.

Thanks,

Adam