Mastering Product Strategy

Real-world examples, applicable frameworks, and instructor-led learning of what product strategy is, and how to apply it.

Build your strategic skillset to create clarity and focus and, most importantly, achieve the autonomy and runway necessary to build great products.

Learn why product strategy matters and what it really is.

Understand what it takes to build your own product strategy

Drive more outcomes through strong strategic communication

Who is this cohort for

This cohort is for product people with some general product experience who want to kick-start their learning of product strategy.

Product Professionals

You have 2-3+ years of in a product-related role or as a founder and want to build your strategic understanding to contribute more to building product strategy.

Product Managers

You have 2-3+ years of product management experience and are in a role that has the challenge of building or contributing to product strategy.

Product Leaders

You are a product leader with 1-3+ years experience, but would like to level up your strategic thinking.

Meet your instructors


Claudia Baptista Fernandes

GM - Global Product Strategy at Xero, Former Facebook, Amazon, INSEAD MBA.

Claudia has an extensive background in strategy, having held positions in business development and product management at Facebook and Amazon. She now leads product strategy at Xero as the GM of Global Product Strategy.


Toby Delamore

GM of Product @ Xero, Former Trade Me, Roam Digital.

Toby has a background in product leadership and strategy built at some of New Zealand’s top technology companies. He has held product roles at Trade Me, Roam Digital, and Xero, where he has helped craft product strategies across different markets and businesses.

Product Strategy Program Format

In this cohort learn core competencies identified by COLAB as the key elements for creating a successful product strategy. These modules have been designed by real product and strategy practitioners who currently build product strategy daily.

The core of product strategy

Creating a bad strategy comes from the lack of understanding of what a good strategy is. Build awareness for the elements of what makes a great strategy.

Kick-start product strategy

It is challenging to find a starting point to begin crafting your own product strategy. Learn the concepts and frameworks that help kick-start your strategy.

Feature and growth strategy

Applying strategy towards different focuses requires different thinking. Understanding the difference and how to think about feature strategy, growth strategy, and the difference between business and product strategy.

Strategy to outcomes

A strategy is only as good as the outcomes it creates. Build an understanding of how to connect deliverables with your higher-level objectives, and measure their success.

Common product strategy pitfalls

No one said this would be easy. Learn where many people fall down when creating a strategy and how you can avoid the same mistakes.

Communicating your strategy

Lack of communication to establish support can doom even great strategies. Gain confidence in how to socialise strategy, minimise surprises and weave a winning narrative.

Key program details

Start date: March 15th 2023
Format: Online group sessions
Duration: Six weeks
Time: Wednesday 8:00am-10:00am NZST
Size: Max 20 members
Cost: $1,160 NZD+GST | £605 GBP

*Includes 1 year Colab Membership FREE

Scholarships for Māori and Pasifika are available to join our upcoming programs starting in October. Add a note when applying if you wish to be considered 👇

This course can be paid for upfront or in monthly payments. We are happy to discuss flexible payment options as well.

If you are interested in this cohort as part of your professional development. We can help you with providing more detail for your company if needed.

Learn better with COLAB

Our cohorts are designed to give you a richer learning experience.

Each week of learning with COLAB includes group collaboration, hands-on application, and real-world examples from current product leaders.

Sessions are live workshops with world-class instructors where conversation and engagement are encouraged.

Join a cohort of engaged peers with who you will learn and grow alongside. Helping you create a community that drives your growth and theirs together.

Live instructor-led learning with industry experts.
Application of weekly learnings to real case studies.
Collaborative sessions with other product peers.
Access to curated reading lists and content.
Join the growing COLAB Community platform.
Earn the COLAB Product Strategy Certificate.

We are helping grow product professionals from top companies.


Previous COLAB cohort members’ experiences

"I am re-motivated to not only progress my product career but also to keep trying to influence and make a significant change in my organisation. I am so grateful to everyone in my cohort, but also to our two facilitators who were so generous in their knowledge sharing. They both added so much value and the session structure was on point. I can’t recommend joining a cohort enough, it will be career-changing."

- Lusi Heath, Product Owner @ BNZ

“I’ve always struggled with imposter syndrome in my product management journey - especially since I have either been the first hire within a startup or a remote PM running around in my own head for too long. My time with COLAB truly helped squash this and validate when I question myself too granularly, it’s these interactions that I’ve missed out on and I can’t say how valuable they are. The community built with COLAB is an inspiring place to be.”

- Jamie Dawson, Product Manager @ Hyper

“Meeting and getting to know other passionate product people from a range of different companies and backgrounds. Challenging my thinking on product and learning from the experiences and expertise others have.”

- Alistair McLeay, Product Owner @ Xero


Who should participate in this cohort?

We recommend this cohort if you have been in a product role for at least a few years and are looking to grow your product strategy skills and knowledge.

How much time do I need to commit to the program?

At a minimum we do need you to join the two hours per week that we have sessions. We would also recommend putting aside a few more hours to work on your home work and chat with fellow cohort members on what you are learning.

What are your payment options?

We want to ensure everyone get's an opportunity to participate. Please reach out if you'd like to discuss flexible payment options.

Are all cohort sessions online?

Yes, we hold all our sessions online to enable access for people from different geographies. But, we also love to meet in person too (when we can) and organise wider COLAB coffees and drinks regularly that you can join!

Do I need to attend all six workshops?

We highly recommend that you do attend all of the cohort sessions. Of course, sometimes life comes up and we understand if people need to miss a session!

Want to chat about this cohort or something else? Get in touch at hello@colabcohorts.com or follow us on Linkedin / Medium.


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