Applications Open - September 2025
Mastering Product Strategy
Real-world examples, applicable frameworks, and instructor-led learning of what product strategy is, and how to apply it.
WHY PRODUCT STRATEGY?
Build your strategic skillset to create clarity and focus and, most importantly, achieve the autonomy and runway necessary to build great products.
Learn why product strategy matters and what it really is.
Understand what it takes to build your own product strategy.
Drive more outcomes through strong strategic communication.
Hear from our team
How about having a sneak peek at what the program is going to be about from the mouth of our own instructors?
WHO IS THIS COHORT FOR
This cohort is for product people with some general product experience who want to kick-start their learning of product strategy.
Product Professionals
You have 2-3+ years of in a product-related role or as a founder and want to build your strategic understanding to contribute more to building strategy for products.
Product Managers
You have 2-3+ years of product management experience and are in a role that has the challenge of building or contributing to product strategy.
Product Leaders
You are a product leader with 1-3+ years experience, but would like to level up your strategic thinking.
👋 Welcome to Colab Membership
💪 Getting The Most From Your Membership
📖 Your Exercise Workbook
Grasp the core definitions and building blocks of product strategy.
Learn how to develop a clear vision and mission to guide long-term decisions.
Explore problem-solving frameworks to identify and articulate strategic challenges.
Use competitive landscape analysis and structured thinking (MECE) to define core problems.
Pinpoint your unique value proposition and unfair advantage for strategic differentiation.
Connect growth strategy to your broader product strategy, focusing on acquisition, retention, and monetisation.
Master growth loops and frameworks to design effective, scalable growth initiatives.
Understand how to assess and expand product-market fit at both macro and micro levels.
Identify key indicators of PMF and develop strategies to strengthen or broaden your product’s appeal.
Learn how to align product strategy with broader business objectives, roadmaps, and execution plans.
Practice connecting the dots between vision, mission, and strategic priorities using OKRs and tactical priorities.
Strengthen your storytelling and communication skills to rally teams and stakeholders around your product vision.
Master concise argument structuring, elevator pitches, and messaging to effectively share your strategy.
PAST INSTRUCTORS AND PROGRAM CREATORS
Toby Delamore
GM of Product @Xero, Former Trade Me, Roam Digital.
Toby has a background in product leadership and strategy built at some of New Zealand’s top technology companies. He has held product roles at Trade Me, Roam Digital, and Xero, where he has helped craft product strategies across different markets and businesses.
Jax Wales
Product Operations @ Callaghan Innovation
Jax Wales is a seasoned operations leader with a knack for driving strategic initiatives to fruition. Former Xero, Currently serving as Product Operations at Callaghan Innovation, she excels in orchestrating large-scale transformations while seamlessly bridging the gap between strategy and execution. With a wealth of experience partnering with executives, Jax possesses a deep understanding of people dynamics, enabling her to spearhead cross-functional collaborations with clarity and purpose.
PRODUCT STRATEGY PROGRAM FORMAT
In this cohort learn core competencies identified by COLAB as the key elements for creating a successful product strategy. These modules have been designed by real product and strategy practitioners who currently build products strategies daily.
KEY PROGRAM DETAILS
Start date
Next Cohorts:
- September 17th – New Zealand / APAC Time
Format
Online group sessions
Duration
6 weeks
Time
6:00pm – 8:00pm (NZT)
Size
Max 15 members
Cost
$1,450 NZD + GST / £660 GBP
When signing up for this cohort, you’ll get a one-year membership to Colab. This includes monthly events, resources, and networking.
This course can be paid for upfront or in monthly payments. We are happy to discuss flexible payment options as well.
If you are interested in using this program as part of your professional development spend, we can help you provide more detail for your company if needed.
Contact us for more information.
LEARN BETTER WITH COLAB
Our cohorts are designed to give you a richer learning experience.
Each week of learning with COLAB includes group collaboration, hands-on application, and real-world examples from current product leaders.
Sessions are live workshops with world-class Instructors where conversation and engagement are encouraged.
Join a cohort of engaged peers with who you will learn and grow alongside. Helping you create a community that drives your growth and theirs together.
Join the growing COLAB Community platform.
Trusted by professionals from top companies
TESTIMONIALS FROM COLAB MEMBERS
I kind of fell into my role within product practice so Colab has really helped me simplify the theory and framework that applies to product strategy. The structure of the sessions has such good balance of learning, collaboration and application, which I've already been able to translate into my day-to-day work. I've definitely had a lot of aha moments. There are so many tools and resources that you have access to. For me the best has definitely been the workbook which helps apply each week's learnings and something that I know that I'll refer to regularly in the future. I'd say the best thing about the cohort is having a platform to connect with product people outside of your own workplace. The community that you become a part of and having the opportunity to get to know other passionate and like-minded product people have been such a great experience and one of the reasons why I've enjoyed it so much. I would 100% recommend collab to any product person out there who's exploring Learning and Development opportunities to become a better Product Leader.
Colab has been the best product related course I have done. Very engaging in the cohort style and being able to break each of the sessions into smaller groups for discussion. Product strategy can be a daunting topic with no magic bullet framework to use. This course was great at giving real-world examples across different industries and companies. The best thing about the cohort was being able to work on your own product strategy throughout the course. You could apply what you learnt each week and build on this over the course. You then come away with something you can actually utilise in your work. I would highly recommend it to any other product leaders as strategy really amplifies your ability to make an impact!
FAQ
Who should participate in this cohort?
We recommend this cohort if you have been in a product role for at least a few years and are looking to grow your product strategy skills and knowledge.
How much time do I need to commit to the program?
At a minimum we do need you to join the two hours per week that we have sessions. We would also recommend putting aside a few more hours to work on your home work and chat with fellow cohort members on what you are learning.
What are your payment options?
We want to ensure everyone get's an opportunity to participate. Please reach out if you'd like to discuss flexible payment options.
Are all cohort sessions online?
Yes, we hold all our sessions online to enable access for people from different geographies. But, we also love to meet in person too (when we can) and organise wider COLAB coffees and drinks regularly that you can join!
Do I need to attend all six workshops?
We highly recommend that you do attend all of the cohort sessions. Of course, sometimes life comes up and we understand if people need to miss a session!