Applications open - Starts June 11th UKT
Mastering Product Discovery
Make discovery faster, smarter, and more impactful. This program is for mid-to-senior product managers, product designers, and growth PMs who want to ship products customers actually want.
Why Join This Program?
You’ll learn how to structure and speed up your discovery efforts, so you can make better product decisions, faster.
You’ve likely faced one (or more) of these:
“We spent weeks researching, and still don’t know what to build.”
“Stakeholders want fast answers, but our discovery feels slow and fuzzy.”
“We keep validating ideas, but the results don’t change what we ship.”
Hear from the creator & instructor
Who It's For
This cohort is for mid-to-senior level professionals working on 0-1 products or exploring new markets. Ideal roles include:
Product Managers
(Core or 0–1)
Growth Product Managers
exploring new opportunities or running experiments beyond optimisation
Founders
and early product hires looking to build a discovery culture
Example curriculum
Avoid common traps like endless research, validation theatre, and solution bias. Build a strong, lightweight structure..
Structure discovery to minimise time-to-insight and maximise business impact, while engaging your full product team, including engineering and customer-facing stakeholders like CS and Sales.
Define hypotheses and validate assumptions using lean experiments and AI tools. Speed up testing without compromising quality.
Drive action through better communication, tight feedback loops, and stakeholder alignment.
Cohort Creator & Lead Instructor
Janina Franzkowiak
Product Director @ SimplerQMS
Janina is a passionate Product Leader who’s spent over a decade helping teams bring impactful ideas to life. She believes that thoughtful discovery is the key to unlocking faster insights, smarter decisions, and products that truly matter to customers.
Her experience
- Industry Expertise: From E-Commerce and HealthTech to MarTech, Renewables, and GovTech, Janina’s breadth of experience spans both B2C and B2B SaaS.
- Proven Success: Through her consulting work, she’s guided teams through market validation, led product pivots, and developed sustainable discovery practices.
- Ongoing Contributions: As a full-time Product Director, Janina continues to write weekly about discovery, host events, and mentor teams on building products that resonate.
WHAT WILL YOU GAIN FROM THIS COHORT?
Master a structured discovery approach—supported by AI for rapid validation, collaboration across teams, and continuous feedback loops—so you can build impactful products while avoiding common pitfalls and wasted effort.
Key Program Details
Start date
Next Cohorts:
- June 9th – UK / EU
- August 6th – NZ / APAC
- 6pm – 8pm local time (GMT/NZT)
Format
Online group sessions
Duration
4 weeks
Cost
$1,450 NZD + GST / £660 GBP
When signing up for this cohort, you’ll get a one-year membership to Colab. This includes monthly events, resources, and networking.
This course can be paid for upfront or in monthly payments. We are happy to discuss flexible payment options as well.
Time
6:00pm – 8:00pm (Local time depending on cohort)
LEARN BETTER WITH COLAB
Our cohorts are designed to give you a richer learning experience.
Each week of learning with COLAB includes group collaboration, hands-on application, and real-world examples from current product leaders.
Sessions are live workshops with world-class Instructors where conversation and engagement are encouraged.
Join a cohort of engaged peers with who you will learn and grow alongside. Helping you create a community that drives your growth and theirs together.
Join the growing COLAB Community platform.
Trusted by professionals from top companies
What customers say
“I’ve seen firsthand how Janina's thoughtful approach to discovery uncovers insights that truly move the needle. She has a rare gift for product discovery—she listens deeply, asks the right questions, and consistently uncovers opportunities others miss."
"I really appreciated how structured your approach to discovery is – your interviews always followed a consistent framework, which made the results highly comparable. You're also excellent at defining a clear, focused scope for discovery projects – and sticking to it – which makes the insights much more useful, as they're centered around a specific problem or hypothesis."
“I really enjoyed the webinar Janina hosted! It breaks down common product discovery challenges in a way that feels super clear and relatable. It was both useful and easy to follow.”
Who should participate in this cohort?
We recommend this cohort to anyone involved in the product development lifecycle, while it is focused on product managers - designers, delivery managers, engineers would gain value from a deeper understanding and techniques.
How much time do I need to commit to the program?
At a minimum we do need you to join the two hours per week that we have sessions. We would also recommend putting aside one hour to work on your home work and chat with fellow cohort members on what you are learning.
What are your payment options?
We want to ensure everyone get's an opportunity to participate. Please reach out if you'd like to discuss flexible payment options.
Are all cohort sessions online?
Yes, we hold all our sessions online to enable access for people from different geographies. But, we also love to meet in person too (when we can) and organise wider COLAB coffees and drinks regularly that you can join!
Do I need to attend all four workshops?
We highly recommend that you do attend all of the cohort sessions. Of course, sometimes life comes up and we understand if people need to miss a session! We provide recordings and async content for all lessons.