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Mastering Product Discovery

Learn how to make product discovery efficient and impactful—enabling you to drive product success and build what truly resonates with customers.

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Why This Program?

Many product people struggle to create impact because it can be hard to identify the right opportunities to prioritise. This cohort will enable you with the tools to find the highest impact opportunities in your business.

Pinpoint your most valuable product opportunities.

Reduce wasted resources by focusing on the proper techniques and tools.

Align your team around the learning and gather actionable insights fast.

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Hear from the instructor

WHO IS THIS COHORT FOR

This program is designed for product managers working on 0-1 products or exploring market and revenue expansion. If you have a basic understanding of product discovery but want to take it to the next level, this cohort is for you.

Cohort Creator & Lead Instructor

Janina Franzkowiak

Product Director @ SimplerQMS

Janina is a passionate Product Leader who’s spent over a decade helping teams bring impactful ideas to life. She believes that thoughtful discovery is the key to unlocking faster insights, smarter decisions, and products that truly matter to customers.

Her experience

  1. Industry Expertise: From E-Commerce and HealthTech to MarTech, Renewables, and GovTech, Janina’s breadth of experience spans both B2C and B2B SaaS.
  2. Proven Success: Through her consulting work, she’s guided teams through market validation, led product pivots, and developed sustainable discovery practices.
  3. Ongoing Contributions: As a full-time Product Director, Janina continues to write weekly about discovery, host events, and mentor teams on building products that resonate.
WHAT WILL YOU GAIN FROM THIS COHORT?

Master a structured discovery approach—supported by AI for rapid validation, collaboration across teams, and continuous feedback loops—so you can build impactful products while avoiding common pitfalls and wasted effort.

Discovery Foundations

Lay the groundwork for effective product discovery by avoiding common pitfalls like endless research, validation that doesn’t translate into real decisions, and jumping straight to solutions.

Efficient Discovery Approach:

Explore a structured framework for minimising time-to-insight and maximising your product’s impact. You’ll learn how to involve the entire product team—from engineering to customer-facing roles—so that discovery becomes a collaborative effort rather than a siloed task.

Validation & AI Stack:

Define clear hypotheses and rapidly validate assumptions using proven AI tools and tactics. By integrating AI into your discovery workflow, you’ll cut through guesswork and focus on data-driven decisions that keep you moving quickly in the right direction.

Closing the Loop:

Master the art of feedback loops and effective communication to ensure everyone stays aligned and committed. You’ll learn how to continuously incorporate new insights, share them with stakeholders, and translate those learnings into concrete action.
Key Program Details
Start date

London, UK: April 23rd – May 14th

New Zealand – September

Format

Online group sessions

Duration

4 weeks

Cost
£660 GBP   $560 GBP [apply before the end of February]

When signing up for this cohort, you’ll get a one-year membership to Colab. This includes monthly events, resources, and networking. View membership benefits.

This course can be paid for upfront or in monthly payments. We are happy to discuss flexible payment options as well.

Time

6:00pm – 8:00pm (London Time)

LEARN BETTER WITH COLAB

Our cohorts are designed to give you a richer learning experience.

Each week of learning with COLAB includes group collaboration, hands-on application, and real-world examples from current product leaders.

Sessions are live workshops with world-class Instructors where conversation and engagement are encouraged.

Join a cohort of engaged peers with who you will learn and grow alongside. Helping you create a community that drives your growth and theirs together.

Join the growing COLAB Community platform.

Trusted by professionals from top companies

Who should participate in this cohort?

We recommend this cohort to anyone involved in the product development lifecycle, while it is focused on product managers - designers, delivery managers, engineers would gain value from a deeper understanding and techniques.

How much time do I need to commit to the program?

At a minimum we do need you to join the two hours per week that we have sessions. We would also recommend putting aside one hour to work on your home work and chat with fellow cohort members on what you are learning.

What are your payment options?

We want to ensure everyone get's an opportunity to participate. Please reach out if you'd like to discuss flexible payment options.

Are all cohort sessions online?

Yes, we hold all our sessions online to enable access for people from different geographies. But, we also love to meet in person too (when we can) and organise wider COLAB coffees and drinks regularly that you can join!

Do I need to attend all four workshops?

We highly recommend that you do attend all of the cohort sessions. Of course, sometimes life comes up and we understand if people need to miss a session! We provide recordings and async content for all lessons.

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